Leggs and pantyhose
L'eggs is a brand of pantyhose introduced in by Hanes. The hosiery placed its product in white plastic oversized chicken-egg-shaped containers, designed by Roger Ferriter. The product's slogan, "Our L'eggs fit your legs", appeared in print and TV ads. Though the L'eggs egg became integral to the brand and their marketing and advertising, in Hanes ceased packaging the hosiery in the hard plastic containers, as the plastic eggs were seen as an example of wastefulness. From Wikipedia, the free encyclopedia.
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Cracking the History of L'eggs Pantyhose
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It was , and the recently-appointed president of Hanes Hosiery Mill Co. While a woman might shop for food multiple times a week, she would likely only head to a department store once every month or two. Rather than wait, she would purchase undergarments when it was most convenient. The message was clear: Hanes needed to get its product into supermarkets.